My SEO guy advised me not to post this, but I couldn't contain myself.
Am I the only person who has noticed a disturbing increase in the use of the word "whilst." If so, I'll shut up. But seriously, what the hell is going on? I used to see it once in a blue moon, and the fact that it was a little bit strange and different made it kind of fun in certain contexts. Now it has gone too far. It is sort of in an uncanny valley for words where it is too common to be cute any more but not common enough to go unnoticed.
Now that I have pointed it out, I'm sure it will annoy you too. You're welcome.