State of Pennsylvania Voter ID Request Advertising Campaign

So, in upcoming elections the state of Pennsylvania is going to ask voters to show their ID when they come to the booths on election day.  Voters will not be required to show ID - it is entirely optional.  Ok, big, fat, hairy deal right?  Wrong!  The state has seen it necessary to spend tax dollars on an ad campaign, which runs constantly on local television, letting us know that we will be asked but not required to show ID on election day!  Geniuses, I think I could have dealt with this optional program on the fly, with no prior notice.  I do not need to be mentally prepared to be asked to show ID on a voluntary basis.  I really cannot decide what the worst part about this is.  Is it that I am constantly annoyed by these useless advertisements?  Or, is it that I have been forced to give money to the state so that they can tell me that, if I choose to show up on election day, someone might - gasp - ask politely to see my ID.

State of PA Voter ID Commercial